Bdtyk

Can a follower of Advaita Philosophy wear the Urdhva Pundra of Gopi Chandana? If so, what is procedure to be followed to wear it?

Yes, you can wear urdhavpundram if you are belong to advaita line. It has strong traditional evidence for it.

If you can do a bit of light reading, look at this link. This is from the interview/discussion recorded between a Japanese professor and the late pontiff of Kanchi mutt, H.H Sri Chandrasekharendra Saraswati.

There were Vaishnavites who would not even enter a Siva temple –
teevra vaishnavas – but who were yet followers of Advaita philosophy.
They will not touch bhasma (sacred ashes) and will put on their
forehead and body only the vertical marks, proclaiming their devotion
to Vishnu.

It goes without saying that that these were what we now know as Smartha Vaishnavas.

What I describe next is personal experience. I am from a tamil speaking smartha family with roots in Kerala. And for as long as I have known, my family and my ancestors even in extended families all have donned only the urdhvapundram using gopi chandanam, in long "U", with a finger's gap, stretching from between the eyebrows to the hairline or beyond. Or a truncated "U", like a an elongated crescent.

There are many clans which still follow that tradition of wearing urdhvapundram. However, the history and tradition has been so corrupted that I was accused of being a madhwa brahmin once by an ignorant kanchi mutt follower. The topic has lot more details, and associated controversies, all of which are out of scope for this question.